Pattern 01
"Your hours are wrong on Google. Always."
Strategist · Mitra Studio
Naomi Adeyemi.
The why behind every redesign.
The why behind every redesign.
Runs strategy across the studio — quarterly performance audits, growth playbooks, competitor reads — for every Mitra Managed client. Translates messy market signals into a list of moves the design team can actually build against. Every site we ship has her fingerprints on the brief.
Black, Lagos-born, MBA at INSEAD Singapore. Spent four years in brand strategy consulting before joining Mitra in 2025. Believes design without strategy is just decoration — and that most cafe websites die from the second one, not the first.
I pull every keyword you show up for inside a 3km radius — and every one your top three competitors own that you don't. We fix the gap, not the volume.
Lighthouse scores in isolation are useless. I benchmark you against the nearest five competitors so we know whether you're winning or quietly losing the loading-screen war.
I run the squint test on your hero. If a stranger can't tell what kind of cafe you are before the kettle boils, the copy is the bottleneck — not the design.
I read GA4, GBP insights, and Instagram referrals together. Most cafes optimize for the wrong channel for six months before noticing. We notice in week one.
Reservations, deliveries, walk-ins, weddings — pick one primary action per page. Sites that hedge convert at half the rate of sites that commit. We commit.
"Your hours are wrong on Google. Always."
"Your hero photo is of the food. It should be of the room."
"You have a menu PDF. You should have a menu page."
Want a strategy read on your cafe? Email hello@mitra.build — subject line "For Naomi — ".